The Bullseye Offer Formula
Productize & Brand Your Expertise
Does it ever feel like you're working harder to earn less but you're grateful for any ol' client that comes along?
That's because the conventional way of selling services just doesn't work the way it used to. There's no longer scarcity in the market and your dream clients now have endless options to choose from.
How your business is going to go for you depends largely on how you design, describe, and deliver your services.
So then why is it that so many people treat their service offerings like an afterthought?
Does any of this sound familiar?
✓ YOU’RE UNDERCHARGING & BURNING OUT
With each passing year, you’re losing more and more business to global competitors who can do it faster and cheaper — so you lower your price and work even harder to keep up.
✓ YOU CAN’T SEEM TO MOVE THE NEEDLE ON YOUR INCOME
Despite the fact that you’ve been at this for a while and you’re positively masterful at what you do, no matter how hard you hustle, you’re unable to scale and grow.
✓ YOU ATTRACT BAD APPLE CLIENTS WHO TEST YOUR SANITY
Projects are often fraught with delays, scope creep, endless revisions, late payments and the incessant testing of boundaries (“URGENT!” emails on the weekend, anyone?)
✓ ALL YOUR TIME IS SPENT SCHMOOZING OR SERVING CLIENTS
Rather than working ON your business so you can scale, profit, and grow -- you're forced to seize any opportunity to win clients and land the gig and you're stuck in a perpetual feast or famine cycle.
If you raised your hands to any of those things, you're in the right place.
What if there were a way to design the business you want -- one that rewards you personally and financially in the way you deserve?
✰ Attracting your dream clients to do the work you're meant to be doing
✰ Working ON your business rather than just in it so you can grow, profit, and scale
✰ Making more money in less time while making your clients happier
✰ A system to generate client leads so you can break the feast-or-famine cycle once and for all
It all starts with creating offers that establish you as a go-to expert from day one.
Inside the Bullseye Offer Formula, you'll learn how to...
✓ Get to the bottom of what your dream clients really need
✓ Create offers that meet them where they are in their decision-making process
✓ Productize your services so you become more and more profitable
✓ Brand your expertise and get noticed by the right people
✓ Create an amazing client experience that'll turn them into raving fans
✓ Stop trading your hours for dollars and sell your highest value instead
Hi there! I'm Taughnee Stone. Brand strategist, designer and one-person business owner for over 15 years.
I empower service-based business owners to brand bravely, attract clients they love, and focus on the work they're meant to be doing.
StartCreating a value ladder (3:31)
StartRung #4: The Bullseye Offer Formula (26:20)
StartRung #3 The Lead Offer Formula (11:25)
StartRung #2: The Intro Offer Formula (13:10)
StartRung #1 The Free Offer Formula (6:05)
StartConnecting the dots (2:46)
StartLadder Variations & Examples
StartUpselling & Downselling